An Interview with the author of Urban Insanity: Saheba Atal

Saheba Atal is a business scholar, spiritual learner, and an innovative thinker. She studied at the University of Delhi and pursued her Masters’ degree at the University of Wollongong, Dubai. She is a promoter of positive, practical thinking and the progression of the mind to higher levels. Being an avid traveller, she has learned and observed many cultures and sub-cultures of the eastern and western world closely.

She is studying Anthropology and Sociology along with her Ph.D. in Consumer Behaviour.

The idea of this book culminated through the emotions that we as social beings go through with the ups and downs in life which surprises our emotional and mental capabilities and capacities many a times.

In Conversation with the author

1. What does literary success look like to you?

Literary success is about reaching out to people. I write to explain life, it’s issues, to establish that the mind matters. I want people to read what I have created because I am writing to deliver a message to them through my stories.

2. When did you first realize you wanted to be a writer?

Just one day I realised I want to write a book which can help people. It was just a mere thought. I somehow took it very seriously. I love people and I am usually a good listener. Hence I thought I can surely give a pen to my thoughts and a structure to my stories.

3. What is the most important thing about a book in your opinion?

Everything is essential. It’s a package product that you are offering to a reader. It has to connect to a person’s mind.

4. Do you read much and if so, who are your favourite authors?

I am a romantic and I love stories. I love listening to ancient stuff. I read accordingly. Mostly I read to relax my mind. I read Kahlil Gibran, Rumi , Anuja chauhan, EL James, to name a few.

5. What was one of the most surprising things you learned in creating your book “Urban Insanity”?

I realised content creation that shall be motivating enough to be read, is not a cake walk. Ofcourse getting a publisher is a saga altogether, then the importance of editing comes around aswell. All in all it’s my first book and I shall keep growing further.

6. Do you try more to be original or to deliver to readers what they want?

I write in an original and raw manner. I am confident about what I am creating, hence I find a way to connect to the reader. I make all the efforts to deliver value to my reader once they have finished reading. Just like a good film which you want to watch again, a good book should be referenced by a reader even after they finish reading it.

7. How liberal are you in term of expressing ideas in your books?

I am as liberal as the subject requires me to be. Being liberal and yet aesthetic is an art one needs to learn.

8. How did publishing your first book change your process of writing?

I somehow understand the process better, hence delivery of the story or the message is easier. Also after publishing one starts thinking about their next writing project with the intention to deliver higher quality writing.

9. Do you think someone could be a writer if they don’t feel emotions strongly?

May be, may be not. It’s tough to say.

10. Do you read your book reviews? How do you deal with bad or good ones?

I read all my book reviews. Ofcourse I love the good ones and I am equally grateful for the bad ones.

11. What were your greatest failures and what did they teach you?

Everyday is a teacher. You don’t need to fail to learn. May be I have failed several times in life or may be I have just learnt many times in life.

12. What advice would you give a new writer, someone just starting out?

Arch out your own path. Draw inspiration everyday, write something everyday. Follow your thought process.

13. ‎How can readers discover more about you and you work?

They must read my book. They can follow my instagram page. And wait for my next book.

Instagram: saheba_atal


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